Web Design 2 : Redesign Website

Project Definition
The website I am doing is Malaysian traditional food cafe, PappaRich. The old decoration, traditional Malay, Chinese and Indian foods and drinks, these are their identity of the cafe and bring the customers to the past. They serve the cuisines from appetizers to desserts, some are served in original taste, some are made in new way, its not only promoting the traditional food to the new generation and also attracting to the grandparents go to the modern kopitiam and dine there. PappaRich is providing the old and classical environment concept, so that, their website should consistent to their impression.

Current Site’s Analysis Goals
The website is going to provide the specialties, menu, outlets, gallery, events and information about the restaurant, giving a clearly information to the customer.

There are a lot need to be improved in the original site. Bellow are my comments for the site:
1. Logo is huge.
2. Images size are not consistent.
3. Bad arrangement on the content, especially menu page.
4. The navigation bars are not consistent, it isn't catching reader's eyes.
5. Some font are too large, they might confuse the audience.
6. Colors are not interesting, boring.

To increase the hit rate, the site should be redesigned, but maintain PappaRich classical concept.

Client’s Analysis
Background information:
Few years back, if one would really want to enjoy classic kopitiam meals like such, one would have to drive back to the old hometown. PappaRich chain has evolved the way how outlets are operated and how our clients can enjoy such classic timeless menu. PappaRich is seen to be a place for one to catch up with friends while enjoying a cup of delicious and aromatic coffee. Many people in Malaysia these days prefer to visit a PappaRich rather than a café that serves mocha or latte is because kopitiam food and the ambience is very relaxing and it creates a mood where they have a sense of belonging. PappaRich is the authentic Asian way to spend time with friends, and families, while enjoying our timeless classic delicacies.

Business target & Aim:
At PappaRich, customer embody these values. They celebrate these traditional classic values: good food, friendly smiles, authentic dishes and most importantly, the ever popular and affordable Malaysian price. All these qualities are ever present . To make this possible, PappaRich will always be located at frequented public locations such as shopping malls, airport lounges and business centers.PappaRich is a halal eatery. They want to ensure our muslim customers enjoy our food and beverages with a good peace of mind.Allow this new corporate profile to open doors to your adventurous palate, the traditional Malaysian style.

Unique Selling point:
- The run-of-the-mill kopitiam simply serve coffee and asian delicacies at affordable prices.
- Focusing their attention on the quality of their foods and drinks.
- Enjoying your orders at Pappa, while spending quality time with friends and families
ingredients.
- Having great ambience and realistically decorated surroundings will make customers’ trip to Pappa Kopitiam even more unforgettable.

Short & Long-term Site Goals
Another target customer of the ship restaurant is the tourist, so the site is being a important role to promote the restaurant.

For short-term, PappaRich should let the local know that there are an informative and nice local restaurant site existed, because the original website is not attracting, so that, not many people would like to enter the site for searching food.

For long-term, they should update the latest promotion as soon as possible, but not to provide outdated information and maintain the old style. Moreover, tourist always get across internet to know more about the specialties of local food, Kopitiam is the 1st choice and providing a varieties of local foods. So, the attractive site are necessary for a tourist-aiming restaurant.

Target Audience
- Office Worker
- Tourist

PappaRich attracts more Officer Worker, aged 25 and above, because they would miss the traditional food, like what they dine at Kopitiam in past, especially the variety type of coffee. Besides, there is a suitable place for them meeting. Tourist is the secondary customer for the restaurant, they would like to try more local foods than others, like spicy cuisine, which is seemed special favorite to them. Moreover, Malaysian foods are varieties, they can taste it more in PappaRich.

Competitor’s Analysis
The primary competitor is Old Town restaurant, which is having the same concept of PappaRich. They serving the traditional foods Malaysian, old looking exterior, and the price is affordable as well. Nevertheless, Old Town was successful in their advertisement and nice website layout design.
The secondary competitor is the normal Chinese restaurant and Mamak. This is because the foods and drinks is cheaper, compare to PappaRich. The difference between them is, there are good and comfortable environment in Papparich.

MoodBoard



Gantt Chart
Site Map
Beautiful Commercial Website

Cheese and burger
1. Wooden background and 3D graphic presenting old, warm and realistic mood to the audience.
2. Show all the meal with images on flipping pages , its interesting and delivery a clear message to the readers.

Nokia
1. Showing the information in 360 degree, this is so attracting us with turning fluently as you mouse over it.
2. Contain interesting interactive design with type message on the "phone".

Nicolawalbeck
1. Nice images was filled up on the pages.
2. The buttons mix up with the images, it confuses the audience because its not consistent.

Nokia
1. They are made of color papers, cool and nice.
2. Contain a lot of flash on the land, interesting but it would confuse some audience.
3. Some massages are not clear.

Competitor's website VS PappaRich

Old town
1. A local traditional coffee, but it was designed in modern and grace mood, bring us to the past.
2. Interesting with all the pop images and flash.

The apartment
1. Beautiful layout design with pink and white, it give us comfortable and relaxing time.
2. Everything are neat and simple, but nice arrangement.

Full house
1. The hand drew graphic and flash are interesting.
2. The arrangement of the information is neat and clear.

Little tree
1. Green and white are good match, creating a warm and fresh mood.
2. Easy layout but delivering a clear message to the audience.

Delicious
1. The graphic and colors are interesting, they made the website so "delicious".
2. This is simple layout design and creating easy-life mood.

Client Website: PapaRich





Comment:
1. Logo is huge and pixelated.
2. Images size are not consistent.
3. Bad arrangement on the content, especially menu page.
4. The navigation bars are not consistent, it isn't catching reader's eyes.
5. Some font are too large, they might confuse the audience.
6. Colors are not interesting, boring.


Design Tutorials URLs :
Psdrockstar
Tutorial9
Grafpedia
Webdesignermag

HTML Tutorials URLs :
Invision-graphi
Tutsplus
Psdvibe
Htmlcodetutorial